The Portuguese soccer giants SL Benfica has announced a partnership with Utrust payment system which will enable the club to start accepting cryptocurrency as a form of online payment for services. This will enable Benfica fans to use cryptocurrency to purchase match tickets and merchandise through the official Benfica online store. This development was reported by Sports Pro.
This decision they say is to enable the club reach a wide audience which will include crypto users and tech experts. They stated that there are supporters of the club who use cryptocurrency and this development will remove restriction from using their familiar currency for payment on the club website.
Benfica currently has more than 14 million supporters worldwide, with a digital fan base that exceeds 7 million across its official social media platforms and hopes to further grow that number by enabling more diversity in accessing the club’s services through the introduction of cryptocurrency payment.
SL Benfica chief executive, Domingos Soares de Oliveira was quoted as saying:
“Our benfiquistas [supporters] make Benfica the unique and special club it is and we recognize that many of our supporters are now digital users first so we want to be ahead of the curve when it comes to adopting novel technologies and giving our supporters the best online experience.”
“We are very excited about the possibilities that this partnership with Utrust presents in the evolution of our e-commerce strategy and we look forward to accepting our first cryptocurrency payment.”
Nuno Correia, Utrust co-founder and chief executive, added:
“This partnership with Portugal’s number one football club marks a major milestone for Utrust and the blockchain ecosystem as a whole. Benfica is one of the biggest sporting clubs worldwide and we are delighted to be making cryptocurrency payments possible for their 14 million supporters around the world.”
SL Benfica with 14 million supporters worldwide and a digital fan base that exceeds 7 million across its official social media platforms is the biggest European club that is using cryptocurrency payment.